Every successful digital marketing campaign owes its triumph to valuable and quality content. We have narrowed down 7 reasons that will help you understand why content is relevant to the digital marketing landscape of 2020

    • Content improves brand recognition

    Great customized content enables you to know your audience and establishes trust with them. The reputation-building qualities of content marketing cannot be ignored, especially in today’s fast-paced digital marketplace where businesses are competing furiously to secure that coveted first-page place on Google. One of the most effectual ways to gain this prestigious position is to woo your target audience. The more they trust and communicate with you, the more Google will love you.

    So, the question now is how do you create content that speaks to your customers and in turn motivates them to talk to you? Here are some efficient ways to do that:

    • Build a relationship with customers

     

    As discussed above, content helps build trust and brand reputation, helping you acquire more new customers. But what about the ones who have purchased from you before? Would you let them go or make them come back for more? There’s no denying the fact that repeat customers are the backbone of a business. BIA Kelsey reports that 61% of small businesses claim that repeat customers are responsible for generating half of their revenue. Likewise, Marketing Tech Blog also states that a repeat customer is worth 10 times their first purchase.

    It’s evident that returning customers make up a huge part of a business’s revenue. This is why it’s essential to find ways to establish a strong relationship with your customers so that they don’t hesitate to come back for more.

    • A cost-efficient way to generate leads

     

    Lead generation is significant for businesses, especially start-ups. The challenge for start-ups is to get more traffic in limited resources. This is where a strong content marketing strategy plays a crucial role. Through good content marketing, small businesses can generate consistent traffic, acquire new leads, and consequently boost sales. Plus, it doesn’t require a lot of money, unlike other marketing platforms.

    According to a survey conducted by DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads on every dollar spent. The affordability of this marketing method makes it an essential strategy for a small business that wants to make the most of their budget.

    However, content marketing is a time-intensive process, which means that it may take some time to come up with promising results. The content quality also plays an eminent role in this regard. The higher the quality, the faster you will generate leads. According to Social Media Examiner, over 81% marketers experienced an increase in traffic by spending as little as 6 hours/week in generating their social media content. Nevertheless, the ROI on content marketing is worth the time and efforts

    • Content influences conversions

     

    If you still doubt the effectiveness of content marketing, take a look at these conversion statistics, and you’ll see how valuable quality content is for marketing strategies.

    • In a survey, 74% companies attributed their increased leads, both in quality and quantity, to content marketing. (Curata)
    • Conversion rates for content marketing are around 6 times higherthan other digital marketing techniques. (ABG Essentials)
    • HubSpot states that inbound marketers were able to increase their conversion rate from 6% to 12%partly due to content marketing.
    • 61% U.S. consumerspurchase a product or avail a service after reading recommendations on a blog.

    The statistics mentioned above show how relevant content is for conversions. The reason it works is that content helps you connect with your potential leads and educate them. Consequently, this fosters an honest relationship. Plus, it encourages conversions by giving the power to consumers to make an informed purchase.

    How can you optimize your content for conversions? It’s simple, by including a strong and clear call-to-action (CTA). It tells the consumers what they need to do to make the purchase, guiding them step by step through the conversion process. Converting can mean different things to different businesses. For some it denotes getting in touch with the sales team, for others, it means getting more information. Clarify it to the potential customer what exactly they need to do to close the conversion process through CTA.

    • Customers want more quality content

     

    Have you ever thought why content marketing even works? Well, that’s because people WANT to read good content. This is evident from the fact that:

    Give the people what they want through valuable content that makes your target audience want to communicate with you. Take it as an opportunity to show your audience what your brand is all about. Give your content a brand voice and WOW your audience.

    When creating content, select topics that help you establish a connection with the audience who is eager to read content about you. Keep in focus their interests, challenges, and requirements. Find that one element that represents your brand and sets your content apart from the millions present on the web.

    • Optimized content improves SEO

     

    SEO plays a vital role in making your business appear on top search engine results. And good SEO relies on great content. Without optimized content, your website has no chance of making it to the top.

    Tech Client declares content creation as the most effective SEO tactic. According to another source, business websites that post content consistently get their pages indexed by search engines 434% more than the sites who don’t publish anything. This shows that the more content you have on the site, the more feasible it is for Google to index your pages and make your website appear in the first page results.

    How does it work? By creating more optimized content, you are increasing the chances of ranking your website for more keywords. For this, you will have to create blogs and articles using keywords that are relevant to your target audience. So, the more people search for those keywords, the higher your website will be in the search results.

    • Stand out from your competitors

     

    It’s important for a brand to stand out from the crowd, and content marketing helps you do just that! It shows the world what’s special about your company and why the customer should purchase from it.

    When people are searching for a product or service, they a looking for a solution to their problem(s). And the company that explains best how their product/service can solve that problem wins over the customer. Content marketing gives you the opportunity to not only address the issue but also tell the consumer how it can benefit them in some ways.

    Simultaneously, you can set your brand apart from the competitor’s by adding a unique flair to your content. The language, tone, and word choice of your content can be fundamental to your brand personality. Through these elements, you can tell what your brand is all about. Is it serious and factual? Or is it funky and hip? You can tell all about your brand through the voice of your content and set yourself apart from other businesses.